Previously on Wapple Canvas powered mobile sites, URLs weren’t the prettiest or most SEO friendly they could be.

Sure, you could insert text at the start of the URL and create a shortcode to identify your site, but essentially, everything was managed and displayed with pretty ugly looking variables.

But that has all changed.

We’ve introduced a new feature into Wapple Canvas called Tidy URLs that allow you to configure, at a page level, the URL that page will have.

No variables, no mess, just a nice, pretty URL that you can let the world know about. If you want your URLs to have a .html, or .htm, or even no extension you can – it’s free text so you dictate how they look.

And by creating tidy URLs that match both your page title and the content inside, you should earn a few extra brownie points with the likes of Google and Bing.

If you’ve got your own domain pointing at our servers, you could get even more SEO friendly URLs, but it’ll work just as well with a Canvas short URL. Every page on your site can have a tidy URL – so if you have a specific campaign that you need to publish, create a new page and give it a user-friendly URL. Mobile Advertising and Mobile Marketing just became a whole lot easier!

Don’t forget to turn Tidy URLs on in Canvas – login and head to Site > Properties > Defaults – it’s the last option on the page.

Finally, we’ve updated our URL generator so that if your site has tidy URLs turned on, you’ll get nice URLs by default.

If you have any thoughts about this feature or would like to talk to us about mobile SEO, mobile advertising or mobile marketing, get in touch – we’d be happy to have a chat with you.