Demystifying Mobile Web Development

Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering [...]

Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics. Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the [...]

2011 was the year that the Mobile Web (finally) hit critical mass

That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. The overriding reason for this has been the spread of smartphones and much has changed over the course of a [...]

Mobile Web Specialists are Hot Property

While all the talk in 2010 was about apps, companies have been quietly going about their significant business on the mobile web and in 2011 agencies, advertisers and brands have realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. Last week’s acquisition [...]

Smartphone Ownership now the Norm

There was some interesting data from analysts Nielsen last week about smartphone usage in the US. The finding was that the vast majority of those under the age of 44 now have smartphones, but usage was significantly up across the board. We’re not just talking about the 40% of teenagers who own one, but also [...]

Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Apple URL: http://apple.com Alexa Rank: 36 Wapple Mobile Friendly Score: 3/10 (how we calculated score) Load size: 393.6kb Result: Mobile Lazy What we loved: Looks nice and is consistent with Apple branding What we’d love to see improved: Apple are currently only [...]

Play are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Play URL: http://play.com Alexa Rank: 1,671 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 47.9 kb Result: Mobile Lazy What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this [...]

118 is..Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: 118 URL: http://www.118.com/ Alexa Rank: 58,886 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 175.4kb Result: Mobile Lazy What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not [...]

Mind the Gap…and its Approach to Mobile

Clothes and accessories retailer Gap claimed last week that its investment in mobile has helped the company treble its online conversions over the past 12 months. Citing its new mobile commerce platfrom, targeted mobile ads and a GPS-based store locator, Gap told its investors that integrating mobile into its overall strategy is beginning to pay [...]

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Ford URL: http://ford.com Alexa Rank: 3,163 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 87.9 kb Result: Mobile Friendly What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links. [...]