Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Apple URL: http://apple.com Alexa Rank: 36 Wapple Mobile Friendly Score: 3/10 (how we calculated score) Load size: 393.6kb Result: Mobile Lazy What we loved: Looks nice and is consistent with Apple branding What we’d love to see improved: Apple are currently only [...]

Play are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Play URL: http://play.com Alexa Rank: 1,671 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 47.9 kb Result: Mobile Lazy What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this [...]

118 is..Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: 118 URL: http://www.118.com/ Alexa Rank: 58,886 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 175.4kb Result: Mobile Lazy What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not [...]

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Ford URL: http://ford.com Alexa Rank: 3,163 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 87.9 kb Result: Mobile Friendly What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links. [...]

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name:Smashing Magazine URL: http://smashingmagazine.com Alexa Rank: 582 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 1.6mb Result: Mobile Lazy What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit [...]

Photobucket is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Photobucket URL: http://photobucket.com Alexa Rank: 134 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 201.6 kb Result: Mobile Friendly What we loved: Presentable, easy to use, strongly branded experience on iPhone and Android. What we’d love to see improved: [...]

Argos is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Argos URL: http://argos.co.uk Alexa Rank: 1,410 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 55.5 kb Result: Mobile Friendly What we loved: The site is optimised across a broad range of devices with consistent style. Simple navigation, good usability [...]

The Guardian is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: The Guardian URL: http://guardian.co.uk/ Alexa Rank: 161 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 82.5 kb Result: Mobile Friendly What we loved: Offers users of a variety of devices a great mobile experience maintaining publisher branding. Layout and [...]

Mobile advertising needs more forward mOcean

As previously mentioned in this blog, 79% of Google advertisers do not have a mobile-optimised site, a truly remarkable statistic. Throw into the mix the widely accepted fact that there is an 80% bounce rate on websites from mobile and it’s clear that many advertisers who do not optimise for mobile browsers are wasting their [...]

Are you Mobile Friendly or Mobile Lazy?

This week I questioned the validity of a number of recent statistics on how many mobile friendly websites existed. My own investigation, which I recently posted on mStrategy, revealed that there were far fewer mobile friendly websites than other researchers have reported. My conclusion is not that they have invented their data but that they [...]