Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics. Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the [...]

2011 was the year that the Mobile Web (finally) hit critical mass

That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. The overriding reason for this has been the spread of smartphones and much has changed over the course of a [...]

Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Apple URL: http://apple.com Alexa Rank: 36 Wapple Mobile Friendly Score: 3/10 (how we calculated score) Load size: 393.6kb Result: Mobile Lazy What we loved: Looks nice and is consistent with Apple branding What we’d love to see improved: Apple are currently only [...]

Mobile Websites Boost Local Businesses

For mobile users, location is a key element of their user experience. This maxim has recently been supported by research in the US through a study conducted by AT&T and Nielsen. It reports that 43% of local ‘mobile searchers’ actually enter a business’s doors after discovering their location. Furthermore the report goes on to say [...]

Play are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Play URL: http://play.com Alexa Rank: 1,671 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 47.9 kb Result: Mobile Lazy What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this [...]

118 is..Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: 118 URL: http://www.118.com/ Alexa Rank: 58,886 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 175.4kb Result: Mobile Lazy What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not [...]

Mind the Gap…and its Approach to Mobile

Clothes and accessories retailer Gap claimed last week that its investment in mobile has helped the company treble its online conversions over the past 12 months. Citing its new mobile commerce platfrom, targeted mobile ads and a GPS-based store locator, Gap told its investors that integrating mobile into its overall strategy is beginning to pay [...]

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Ford URL: http://ford.com Alexa Rank: 3,163 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 87.9 kb Result: Mobile Friendly What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links. [...]

Can you afford to be Mobile-Lazy?

There has been significant adoption of mobile web over the last 12 months and the impetus is growing. I’ve noticed various studies citing 2010 mobile website figures at about 3 million and with the recent growth in this sector I imagined these numbers to now be well in excess of this. So this week I [...]

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name:Smashing Magazine URL: http://smashingmagazine.com Alexa Rank: 582 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 1.6mb Result: Mobile Lazy What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit [...]