Demystifying Mobile Web Development
- Posted January 24, 2012 at 4:43 pmFiled under: Development, Mobile Business, Mobile Campaign, Mobile Device and Browser Detection, Mobile Industry, Mobile Strategy, Mobile Web, Mobile Web Design, Mobile Web Development, Mobile Web Specialists, Mobile Web Usability, Mobile Websites
Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering [...]
Mobile Web: “Is there anybody out there”?
- Posted January 17, 2012 at 10:14 amFiled under: Mobile Marketing, Mobile Shopping, Mobile Strategy, Mobile Web, Mobile Web Specialists, Mobile Websites
Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’. A tale of descent into madness, the collapse of self and ultimately [...]
2011 was the year that the Mobile Web (finally) hit critical mass
- Posted December 5, 2011 at 5:10 pmFiled under: Mobile Marketing, Mobile Payments, Mobile Web, Mobile Websites
That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. The overriding reason for this has been the spread of smartphones and much has changed over the course of a [...]
Mobile Shopping Advent-ageous for some Retailers
- Posted November 30, 2011 at 11:55 amFiled under: mCommerce, Mobile Commerce, Mobile Friendly vs Mobile Lazy, Mobile Internet, Mobile Shopping, Mobile Web, Mobile Websites
It’s that time of year when Christmas duties take over. Whether it’s buying presents for children, parents or the in-laws, it’s time to dust down those lists and find time to buy those gifts. Over the past 15 years the internet has made this process an absolute dream… and to think there was once a [...]
Mobile Web Specialists are Hot Property
- Posted November 25, 2011 at 11:10 amFiled under: Mobile Internet, Mobile Market, Mobile Web, Mobile Web Specialists, Mobile Websites
While all the talk in 2010 was about apps, companies have been quietly going about their significant business on the mobile web and in 2011 agencies, advertisers and brands have realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. Last week’s acquisition [...]
Should you develop for small screens or create a ‘Mobile Experience’?
- Posted November 18, 2011 at 1:05 pmFiled under: Development, Mobile Device and Browser Detection, Mobile Friendly vs Mobile Lazy, Mobile Web, Mobile Web Design, Mobile Web Development, Mobile Web Usability, Mobile Websites
Developing websites for multiple screens and adapting your designs for a “One size fits all” approach is the hot trend at the moment. Seminal books from Ethan Marcotte and Aaron Gustafson have kicked up a storm in the design and development world with people realising that they can style their site differently in order to make it fit [...]
Ready, Steady, GoMo
- Posted November 14, 2011 at 2:26 pmFiled under: Mobile Advertising, Mobile Friendly vs Mobile Lazy, Mobile Internet, Mobile Market, Mobile Web, Mobile Websites
Last week’s release of GoMo by Google is more evidence that the mobile web is coming to a crucial stage in its natural development. Google had previously announced that 79% of advertisers had sites that were not optimised for mobile devices and the GoMo initiative aims to help those companies create mobile-friendly sites. We applaud [...]
Apple are…Mobile Lazy
- Posted November 1, 2011 at 1:35 pmFiled under: Mobile Friendly vs Mobile Lazy, Mobile Lazy, Mobile Marketing, Mobile Web, Mobile Web Design, Mobile Web Development, Mobile Websites
We put this site to our mobile friendly verses mobile lazy test: Name: Apple URL: http://apple.com Alexa Rank: 36 Wapple Mobile Friendly Score: 3/10 (how we calculated score) Load size: 393.6kb Result: Mobile Lazy What we loved: Looks nice and is consistent with Apple branding What we’d love to see improved: Apple are currently only [...]
Play are…Mobile Lazy
- Posted October 24, 2011 at 10:46 pmFiled under: Mobile Device and Browser Detection, Mobile Friendly vs Mobile Lazy, Mobile Internet, Mobile Lazy, Mobile Marketing, Mobile Web, Mobile Web Design, Mobile Websites
We put this site to our mobile friendly verses mobile lazy test: Name: Play URL: http://play.com Alexa Rank: 1,671 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 47.9 kb Result: Mobile Lazy What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this [...]
118 is..Mobile Lazy
- Posted October 20, 2011 at 12:17 pmFiled under: Mobile Device and Browser Detection, Mobile Friendly vs Mobile Lazy, Mobile Internet, Mobile Lazy, Mobile Marketing, Mobile Web, Mobile Web Design, Mobile Websites
We put this site to our mobile friendly verses mobile lazy test: Name: 118 URL: http://www.118.com/ Alexa Rank: 58,886 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 175.4kb Result: Mobile Lazy What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not [...]
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