2011 was the year that the Mobile Web (finally) hit critical mass

That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. The overriding reason for this has been the spread of smartphones and much has changed over the course of a [...]

Are you Mobile Friendly or Mobile Lazy?

This week I questioned the validity of a number of recent statistics on how many mobile friendly websites existed. My own investigation, which I recently posted on mStrategy, revealed that there were far fewer mobile friendly websites than other researchers have reported. My conclusion is not that they have invented their data but that they [...]

Wapple Mobile Scoring Sytem

Wapple Expert Opinion: (how we calculate the Mobile Friendly Score) 1/10: Presented the PC website – site breaks/crashes the mobile browser so nothing displays 2 or 3/10: Presented the PC website – site takes too long to load and/or has key elements that are not supported by many devices. Mobile consumer compelled to leave 4: [...]

Google’s Motorola acquisition is a sea-change that will make waves….for Nokia

On Monday this week Nokia’s share price went up 7% in one day. Was this because of a new range of smartphones? Was it increased take-up of Windows Mobile 7? No, it was because Google announced it planned to acquire US handset maker Motorola for $12.5 (£7.7) billion. We have previously commented about the death [...]

Summer holiday mobile marketing campaigns must be thought out, not rained off

As the end of July approaches and thoughts turn to lazy afternoons spent lolling in the sun reading books that haven’t been touched all year, this may not be the most propitious time to be thinking about mobile campaigns. But ignoring them could be a big mistake and brands may rue the missed opportunity. Why [...]

The Death of Symbian is Another New and Exciting Start for Nokia

Yesterday Nokia announced its figures for the last quarters and they were truly shocking, a loss of 368 million Euros. The contagion seems to be spreading from its Western markets to the East with China and India both on the slide. It’s hard to see any short-term prospects for the company as its new CEO, [...]

Mobile Payments Make Money (and sense) for Brands

The market for mobile payments has undergone extraordinary growth over the past 12 months and mobile analysts G+ expect this market to be worth a whopping $670 billion by 2015. Google Wallet, American Express Serve, Mastercard Paypass, Visa Wallet and Isis, a mobile payment based on the near-field communication platform, have all being launched to [...]

WANTED! For crimes against mobile operating systems…

Today one of Wapple’s community members posted a link on our forums to this article and asked for thoughts on it.  The title of the article is “Who cares about anything except iOS and Android?”. Well, I care deeply and I imagine you do too. I care for EVERY mobile OS and ALL the many thousands [...]

The FT’s Strategy to Focus on Mobile Web

Traditional print media in the UK is in supposed turmoil hence major publishers efforts to achieve the most profitable digital strategy. The Times using a paywall for content, The Guardian describing itself as a ‘digital-first’ organisation and now the Financial Times eschewing Apple’s App Store for a browser-based mobile web application. The FT has always [...]

More dynamic rules..

As we’ve talked about previously, we have some awesome dynamic activation and suppression rules. They allow you to tailor chunks of functionality so they only appear on specific versions of a particular mobile operating system – and up to now, we only enabled it for the BlackBerry OS. We promised that there would be more, [...]